Kimberly-Clark winners at the Smart Awards 2011

Dexion helped Kimberly-Clark to rewrite the book on FMCG distribution and become the night’s first big winner at The Smart Awards 2011 held in May at the Sydney Convention and Exhibition Centre. Specifically, Kimberly-Clark won The Award for Excellence in Supply Chain Management and Distribution.

Kimberly-Clark, trucking 35 million cases of product every year to fulfil more than 120,000 customer orders, is one of the largest distributors of FMCG finished products in the country.
Working with Dexion, Kimberly-Clark wanted to overhaul their finished goods distribution network and create a flexible ‘buffer’ between production and final delivery that would deliver cost efficiencies for both Kimberly-Clark and its clients. Kimberly-Clark wished to better connect production lines and capabilities with the fluctuating demands of its national spread of customers.

It did this by redefining the roles of the Regional Distribution Centres (RDC’s) to build a new network that integrated end-to-end processes from production through to customer delivery via two new National Distribution Centres (NDC’s) based in SA and NSW.

Dexion designed and implemented the physical hub of the NDC solution, an Automated Storage and Retrieval System (ASRS) that runs 3 and 4 pallets deep all controlled by Dexion’s Real-time Distribution System (RDS).

For Kimberly-Clark, the real benefits of the new distribution network have been a result of switching from a ‘push’ to a ‘pull’ distribution strategy. Rather than producing stock and “pushing” pallets around the network to where demand might be, production is now optimised, with customer demand “pulling” stock through the system.

Mark Barraclough, Dexion’s Executive General Manager ANZ had this to say about the award, “Dexion are very proud to have successfully integrated a complex solution for Kimberly-Clark. Our team worked tirelessly to bring about this project on time and on budget. With Kimberly-Clark setting the new gold standard in FMCG distribution it is only fitting that they picked up gold at Smart Awards 2011.”

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